What are SEO resellers?

What are SEO resellers?

SEO reseller is an agency that specializes in SEO and partners with other companies in order to provide SEO services.

They consist of a team of SEO experts that possess the skill of ensuring that your website is capable of producing improved search results across various verticals. Typically, an SEO reseller has a particularly close relationship with writers, editors and publishers and they often work in close proximity with one another as they require high-quality backlinks.

Why Use SEO Reseller?

There are numerous benefits attached with using SEO resellers, here are three reasons why agencies prefer to outsource their SEO related tasks rather than have them completed by an in-house SEO expert.

  1. SEO is expensive

A study conducted by credo reveals that an SEO expert can charge up to $173 per hour and if you want an SEO consultant on a freelance basis they can charge a staggering $194 per hour. A study by MOZ also suggests that the average SEO expert can charge up to $100 per hour. This is why companies prefer to use SEO resellers, they cost far less.

  1. SEO plays an important role in your company

If you are an agency owner you are probably aware of the important role SEO plays in the marketing success of your website. In order to operate a B2B business online and a B2C niche SEO plays an integral role in the companies benefits and is considered to be the second most important marketing strategy when it comes to B2C marketing following content marketing.

SEO is critical for the success of a company and most businesses are ready to pay more for it.

  1. SEO is not easy

SEO is complex, especially as Google changes it’s algorithms making it more and more difficult to achieve a top position on the search engine, traditionally Google algorithms consisted of backlinks, keywords, anchor text and internal links. Today, Google algorithms are one of the most complex codes to unravel, according to Wired, Google consists of 2 billion codes and the number is likely to grow in the near future.

This means SEO experts need to keep up to date with the Google algorithms, be quick to find some link building opportunities, this means that the job of an SEO consultant is as hard as it has ever been.

Moreover, thanks to high competition local searches keep getting more difficult and complicated.

In conclusion to the above mentioned SEO is difficult, expensive and a service that is not just highly in demand but a service that is a necessity, unless you have SEO knowledge and experience it is a service that is difficult to offer. This is why you need an SEO reseller to help you offer SEO service to companies without having to spend huge amounts of money.

The Benefits of Using an SEO Reseller

So now that you understand the fundamental reason why agencies prefer SEO resellers, they help achieve more profit and reduce overheads this is not the only reason why SEO resellers are preferred over in house SEO consultants, the benefits go far beyond and are explained below.

  1. Allow you to focus on you core-competency

SEO resellers allow companies to focus on what they are good at rather than having to spend unnecessary time on a task that you do not particularly excel in. Focus on what you do best for example if you are a web development agency focus on web designing whilst the SEO reseller will take care of the SEO related tasks.

You on the other hand should focus on finding clients and delivering excellent results.

  1. Obtain measurable results

This means that whether you require 10 links or 1000 a SEO reseller can assist you in obtaining them whilst a freelancer will struggle to do so.

  1. Work with niche experts

What do you do if a client requires SEO services in a niche that you are inexperienced in? you acquire help from an SEO reseller, since SEO resellers work with many customers they will likely have experience in many niches.

  1. No need to purchase SEO tools

According to a study undertaken by Moz, SEO experts spend approximately $1000 on tools for SEO every year, with an SEO reseller you no longer need to worry about purchasing these tools and you can bypass this cost.

  1. Obtain SEO on demand

SEO resellers work on demand which means you do not need to pay them on a monthly, hourly or subscription basis. Instead you pay them according to your demand. This can help lower your overhead cost and increase your profits.

Are there any risks associated with SEO reseller services?

Since you do not obtain complete control over the optimization, there may be some risks associated, there is a silent chance that you may have poor results compared to what you clients have been achieving previously.

Here are some of the risks that you need to look out for when using a SEO reseller:

  1. Spam or black hat links damage your position

Never associate yourself with an SEO reseller that uses spamming or black hat links in order to deliver your results, considering how difficult Google’s algorithms are becoming it is only inevitable that some SEO resellers may resort to spamming. Make sure you understand Google’s Disavow tool and prevent such a situation from arising.

  1. Some clients do not want middle men

Some clients may question why they are paying you for their SEO needs and not paying the SEO reseller directly, if such a situation should arise you must be prepared beforehand for the pitch you will deliver in order to help the client realize that you do more than just SEO.